Business owners! Did you know that logo printing plays an important part in marketing your business?
The logo design you choose showcases your brand’s identity and reflects on its nature of business.
In order to have a strong-designed logo that successfully connects with potential customers, you’ll need to think about its colour scheme and fonts.
Your logo should also be instantly recognisable and works well with all of your promotional channels such as website and business cards.
Therefore, before you invest in logo printing, keep reading this article as we’ll be introducing you to the many types of logos you can utilise for your brand.
Why Your Business Needs To Show Off Its Logo
Customers usually stick around with businesses that has a well-designed logo as it builds trust.
A logo is a tool to communicate with potential clients regarding who you are, what you do, and how your service will benefit them.
It also tells people with no prior knowledge or experience with your business on how you are capable of delivering great service.
When you’re being presented with two companies with the same nature of business, you tend to go for the one with a nicely designed logo as it looks more legit.
This shows that people make snap judgements based on visuals and poor design makes it hard for people to deem your brand as trustworthy.
A business with an unprofessional looking logo will leave people doubting its quality of work and wonder if you will deliver your products and services well.
If your logo doesn’t look professional, people will undoubtedly question your credibility and if you’re able to deliver your products and services well.
Furthermore, logos have been proven to deliver deep symbolic association connected to people’s memories and emotions.
By cultivating a strong logo that stands out to customers, it ensures them to remember your brand and create positive association with you.
Nike’s makes a good example. Customers easily recognised the “swoosh” logo and associate it with the brand.
The logo delivers their vision of making the world a better place through running.
You should do the same for your brand by investing in your logo design. Over time and with consistent brand marketing, you’ll find your business thriving and pulling more customers!
7 Types of Logo Printing
When creating a logo for your business, there are 7 different types of design that you can choose from.
These include Monogram, Wordmarks, Pictorial, Abstract, Mascots, Combination Mark and Emblem. Let’s have a look at each of them.
- Monogram logos
Monogram logos or lettermarks refer to logos that consist of letters.
This typography-based logo consisted of only a few letters. Brands with rather lengthy names would usually use their initials to be displayed in the logo for identification purposes.
For instance, the word NASA can be easily recognised and remembered compared to National Aeronautics and Space Administration.
Other brands that embrace simplicity and use their initials in their logo are IBM, CNN, HP, HB.
For monogram logos, your choice of font is important as it should be on-theme with your company’s nature of business.
Not only that, if your business is not yet established, make sure your full business name is displayed below.
This way, potential customers can begin to learn more about your business right away.
Wordmark or logotype is a type of logo similar to monogram.
This font-based logo focuses on a business’ name alone and works well when a company has a succinct and distinct name like Visa and Coca-Cola.
Google’s logo shows a great example of this as its name is catchy and memorable which gives a strong typography. That gives strong brand recognition.
In addition, similar to the lettermark logo, typography plays an important role in a logo. Since the focus on your brand’s name, make sure the font used captures the essence of your business.
For instance, fashion labels tend to have clean, elegant fonts that give off a high-end feel.
Legal or government agencies on the other hand, make use of the traditional, “heavier” text that feels more secure.
- Pictorial marks or logo symbols
A pictorial mark or logo symbol refers to an icon or logo that uses graphics.
The perfect example for this is the iconic Apple logo or the blue bird graphic that can be easily recognized as the logo for Twitter.
Logos of these established brands are emblematic, with marks that are instantly recognizable.
Since a true brand mark is only an image, it is a tricky logo type for new companies to use as they have yet to have strong brand recognition.
In addition, when going with a pictorial mark for your logo, the most important thing to consider is what image to choose as it will stick to your company’s entire existence.
You have to take into account the implications that the image gives to your brand.
For instance, to evoke emotion, the World Wildlife Foundation uses a stylized image of a panda which is known to be an adorable endangered species.
- Abstract logo marks
Instead of using a recognizable image like an apple or a bird, an abstract logo uses pictorials, or an abstract geometric form to represent your brand.
Examples of this can be seen by the divided circle of Pepsi and the stripy flower logo of Adidas. These logos condense their brand into a single image that is easily identified.
One of the benefits of this type of logo is they allow you to come up with something truly unique to represent your business to the public.
Not just that, it gives you a way to symbolically convey what your company does through colours and shapes, without relying on a specific image.
Mascot logos that involve the use of an illustrated character which are often showcased in a colorful, cartoonish, and fun manner.
This is an excellent way for your brand to have its very own spokesperson and build great dynamic and get involved with the audience.
Some of the famous mascots include KFC’s Colonel, Kool-Aid Man and Planter’s Mr. Peanut. The use of mascots is a great way to appeal to families and children.
Mascots are also a great tool for social media marketing as further encourage customers to interact with the brand.
- The combination mark
A combination mark is a logo that has a combination of lettermark and a pictorial, abstract, or mascot.
For this type of logo, you have the option to either lay out the picture and text side-by-side, stacked on top of each other, or integrated together to create an image.
Some well known brands with a combination mark logo are Doritos, Burger King and Lacoste.
A combination mark is a versatile choice since the name of the brand is associated with the image with text, icon or mascot that works together in reinforcing the brand.
This way, people are able to associate your brand’s name with the pictorial mark or mascot straight away.
In the future, as your brand develops and becomes more well known, you can rely exclusively on a logo symbol without including the brand’s name.
Furthermore, this type of logo is usually easier to trademark compared to pictorial logo.
- The emblem
An emblem logo has a traditional appearance that gives a striking impact, making it a go-to choice for schools, organizations and even government agencies.
This type of logo has a classic style consisting of a font inside a symbol or an icon.
However, some brands have successfully modernized the traditional emblem look by incorporating a logo design that fits for the 21st century like the Starbucks’ iconic mermaid.
Furthermore, it’s important to keep in mind that an intricate emblem design won’t be necessarily easy to replicate across all branding.
When designing a business card, a busy emblem may shrink so small to fit the size making it hard to read.
And if you’re thinking of embroidering an emblem logo type on clothes or merchandise, you really have to create a less complicated design.
So when it comes to emblem logos, keep it simple and your brand will give a strong, bold, professional look.
The Best Logo Printing Service For You
If you are thinking of creating a logo for your brand but don’t know where and how to start, get help from Botol Anggun today!
With Botol Anggun, you can have your logo directly printed onto either a plastic or glass surface.
Botol Anggun uses a silk screen printing technique that produces only the best quality of logo printing for you.
Not only that, you will also be guaranteed excellent customer service from their team.
You can count on them to give logo design advice and determine which type of logo works best for your brand as well as assist in logo printing procedures.
Good news, to help you get started with your business, Botol Anggun also gladly accepts orders in low quantities with affordable prices!
In conclusion, choosing the right logo business is important as it is the first thing new customers see. It also gives a first impression of what your business might offer.
So, what are you waiting for? Contact Botol Anggun now!
Botol Anggun Sdn Bhd is a bumiputera-owned company that supplies glass and plastic containers to cosmetics and F&B industry operators.
You can get attractive and quality bottles at very affordable prices as low as Rm1.01.
Not only that, we also provide filling and packaging services to your products.
You can also get logo design services and silk screen printing, expiration date printing and ship forwarding, which is a cargo delivery service from Guangzhou to Malaysia.
Botol Anggun Sdn Bhd was established on 19 November 2015 under the name A Two Y Glass and Plastic Supplier Sdn Bhd and began full operations on 1 January 2016.
In 2017, our company changed its name to Botol Anggun Sdn Bhd to further reflect the business model of supplying quality, attractive and exclusive bottles.
It is also in line with the company’s objective of wanting to build a reputation and become a major supplier in the cosmetics industry in Malaysia.
In addition, Anggun Sdn Bhd provides free advisory services that help customers choose glass and plastic bottles that are suitable for their products.